As the business grew, there was a need to expand sales, diagnostic and production capacities so they expanded to several locations in the City of Zagreb where today they have four shops at the following addresses: Trg Stjepana Konzula 4, Importanne centar, Gajeva 19 i Varšavska 1. They have 16 employees with five of them working since the very beginning, which is something Branko Kraljević is particularly proud of.
“Everything has changed from when we started out business to today: the social structure, the transition from a planned economy to a capitalist one, the lifestyle, customer habits… When we started the business, there were just a few products in the eyeglass lenses market just to give you an example. The same goes for the prescription glasses and sunglasses market. Not only is today’s market flooded with a multitude of new products of varying quality, but be always have to keep up with constant innovation… today we use technologically most advanced materials in order to make and deliver the best possible product”, Branko Kraljević says.
He points out that running a business is far more complicated because of fierce competition, which increases the number of available products and services. In addition to that, technology has advanced rapidly, customers’ demands and expectations are significantly higher. But these demanding business parameters are actually the things that push them forward to step up their quality and improve. When compared to the time when we started, today you have to put in extra effort in doing business, invest in knowledge and technology, you have to be innovative. More intense competition in relation to before has differentiated the market and resulted in quality”, he explains.
With its 30 years of tradition, experience and quality Optika Kraljević has become synonymous with quality in the field of eyesight protection. For over thirty years they’ve been enabling their customers to have better eyesight and work better and more efficiently, especially those customers who need eyeglasses to help them perform their everyday work. “Simply put – our mission is to show and enable people to see better!” he adds.
Optika Kraljević has state-of-the-art technology for making all kinds of prescription and protection eyeglasses and offers highly sophisticated solutions for every particular user: children, grown-ups, people above the age of 40 (potential presbyopia).
Photo: Matija Habljak/PIXSELL
Expertise and experience in applying new technologies guarantee the highest standard while making all kinds of eyeglasses: progressive eyeglasses for all distances, single vision eyeglasses, computer eyeglasses, photosensitive eyeglasses for all conditions with 100 % UVA and UVB protection and quick adjustment to changes in light levels, eyeglasses for drivers and night driving, sunglasses with corrective lenses, corrective sunglasses with light polarisation to provide better sun protection with more precise detail and colour perception, as well vision without glare and a wide range of prescription frames and sunglasses in all shapes, sizes and colours from most of the world’s producers and fashion brands.
What they do in particular and are extremely experienced in is making progressive eyeglasses for all distances. In this area too they keep up with innovation so they use the latest progressive lenses Varilux X Series™. They also offer Essilor Eyezen – lenses designed for use in a modern digital environment, for better vision when using smart phones and tablets.
When making eyeglasses they use the latest technology, as well as the skills of master opticians. The handicraft includes mounting the lenses in frames, setting and adjusting the frames to a particular user, replacing spare parts, etc. Given that they’ve positioned themselves as a recognisable eyeglasses producer in the domestic market, in the future they plan on strengthening and increasing their share in the demanding market of the city of Zagreb and Zagreb County. They intend to realise their plans by constantly investing in new technologies, training their employees and additional specialization when it comes to their profession.
“Our customers are overwhelmingly satisfied and they keep coming back for more of out products and services. We’ve developed a relationship of mutual trust with our customers, which is why the reactions are positive. Every customer is treated individually, we advise them trying to understand their needs, the job they do, pay attention to detail in order to recommend and make a product that will benefit the customer in the best possible way”, Branko explains and adds that customers are his ambassadors who act as the best promoters of products and services offered by Optika Kraljević.
