“I’m proud of our family story that was started by my parents. I try to keep all the things they offered our customers, but at the same time I add my own touch in order to keep up with market trends. The range and quality of our offer is paramount, but we do our best to keep our prices affordable. If something can be obtained in a given moment, we have it. I like what people are asking for. It used to be large arrangements, but nowadays they’re asking for natural, minimalistic flowers that are still aesthetically pleasing”, Ivana explains.
Photo: Igor Kralj/PIXSELL
Flower dresser Kristina also works at the floral shop. The two of them make a fantastic team, while Ivana’s parents with their invaluable experience are always ready to give their advice and support. Their offer also encompasses cut and silk flowers, various arrangements, bouquets, flower pots, wreaths as well as flowers for other occasions. They point out that lots of their customers have been coming by for years so customer relationship management is quite important in this business. You have to be in tune with their needs and adjust your sales.
Ivana and her husband Danijel’s plans include organising the space and modernising how the business is run. She also plans on setting up a website, social media communication strategy and attending more professional seminars. According to Ivana, she’s not driven by money. Creativity and the joy of working with flowers are the things that keep her going.
